Privacy Policy


Protecting the privacy and security of your personal data is of great importance to Roll Rite, LLC, 650 Industrial Drive, Gladwin, MI 48624 USA, its subsidiaries and affiliates (collectively referred to as “Roll-Rite”). Therefore, Roll-Rite conducts its business in compliance with all applicable laws on data protection and data security. The Privacy Policy below will provide you with information on the kinds of data Roll-Rite may be collecting, how this data will be used and with whom it will be shared, as well as inform you about the rights you have with regard to your data. Since Roll-Rite is committed to the highest standards of privacy and data protection, it also expects its employees and management to adhere to these standards.

PERSONAL DATA: Any information concerning the personal or material circumstances of an identifiable or identified individual.

DATA CONTROLLER: Roll Rite, LLC, 650 Industrial Drive, Gladwin, MI 48624 USA.

CONSENT: By using our website and/or services, you consent to the collection and use of your personal data and information as outlined in this Privacy Policy and consent to our Terms of Use. We do not collect any personal information other than that which is specifically provided to us. When we request information, we explain how it may be used and give you an opportunity to request that the information not be used for those purposes. .

PURPOSE OF COLLECTING, PROCESSING AND USING OF DATA: Roll-Rite will not collect, process or use your personal data unless you voluntarily choose to provide Roll-Rite with your personal data and your consent to do so for the purpose of processing your inquiry or unless it is otherwise permitted by the applicable law or laws.

INFORMATION SHARING: We may share your information in any of the following circumstances: (i) we have your consent; (ii) we may provide your information to agents, contractors or professional advisers to assist in the operation of this website and/or our services; (iii) we conclude that we are required by law or have a good faith belief that access, preservation or disclosure of your information is reasonably necessary to protect the rights, property or safety of this website, its users or the public; (iv) we may share the information submitted under your account with our affiliates and/or subsidiaries; (v) we may store and process personal data collected on this website in the United States or in any other country in which we maintain facilities; (vi) in the event of a transfer of ownership of Roll-Rite, such as acquisition by or merger with another company, we may transfer your personal information as part of the assets transferred; and (vii) we may share aggregated information with others.

LOCATION OF SERVERS: The servers we use are located in the United States. Personal data may be accessed by Roll-Rite from the United States or the United Kingdom.

ACCESS, CORRECTION, ERASURE, BLOCKING: You have the right to access, correct, erase and block the personal data Roll-Rite holds about you or about the individuals whose personal data you have provided. To request access or correct inaccurate personal information, or to request the deletion or suppression of personal information, or object to its use, please e-mail customerservice@rollrite.com or write to Customer Service at Roll-Rite using the contact information above.

INFORMATION: You have the right to be provided with information on your personal data that Roll-Rite stores, including the recipients thereof and the purpose of storage. To request such information, please e-mail customerservice@rollrite.com or write to Customer Service at Roll-Rite using the contact information above.

DATA RETENTION: Roll-Rite will retain your personal data only for as long as it is required for the purpose for which it is given. Thereafter, your personal data will be deleted and will no longer be accessible.

SELLING PERSONAL DATA TO THIRD PARTIES: Roll-Rite does not sell your personal data to marketers or any third parties.

USE OF ANONYMOUS DATA: Our web servers collect anonymous data about visits to the Roll-Rite website. This information is stored in log files and is sometimes used to create aggregate statistics about when the Roll-Rite website is accessed, which pages refer visitors to us, the type of web browsers visitors use, which pages are viewed, etc. These statistics help us understand how the Roll-Rite website is used and provide us with valuable information for improving it for you in the future. Since this data cannot be used to identify you personally, it is not considered personal data.

OPT-OUT RIGHTS REGARDING MARKETING COMMUNICATIONS: If you have agreed to receive marketing communications from us or our selected third-party partners and no longer want to, you can opt-out by contacting us by e-mail at customerservice@rollrite.com or by writing to Customer Service at Roll-Rite using the contact information above. If you opt-out, we may still send you other important non-marketing related communications (e.g. communications relating to the product you purchased or product inquiry you submitted).

COOKIES: Upon your first visit to this website, a cookie may be sent to your computer that uniquely identifies your browser. A “cookie” is a small file containing a string of characters that is sent to your computer when you visit a website. Roll-Rite’s website uses cookies to improve the quality of its service and to better understand how people interact with it. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, some features or services available on this website may not function properly without cookies.

LINKS: The websites linked to by this website or its services are developed by people over whom Roll-Rite exercises no control. These other websites may place their own cookies on your computer, collect data or solicit personal information. We expressly disclaim responsibility for the content and accuracy of any such linked websites.

INFORMATION SECURITY: Roll-Rite has taken technical and organizational measures to protect your personal data against accidental or intentional manipulation, loss, misuse, disclosure, destruction or access by unauthorized persons. These security measures, which include access limitation, industry-standard Secure Socket Layer (SSL) encryption technology, firewalls, and other security safeguards, are continuously adapted in accordance with technological developments. Unfortunately, no data can be guaranteed to be completely secure, including information you provide to this website. We will not be responsible for any unauthorized access to your personal data.

CHILDREN: Children under the age of 13 should not send any information about themselves to us, including information such as your name, address or email address. This website does not knowingly collect personally identifying information from children under the age of 13. In the event that we learn that we have collected such information from a child under 13 without parental consent, the information will be deleted from our database as soon as reasonably possible.

CHANGES: This Privacy Policy will change from time to time. We will post those changes on this page and, if the changes are significant, we will also provide a more prominent notice. Therefore, you should review this website’s Privacy Policy for potential changes when you return to the website for future visits.

CONTACT US: We invite any comments or questions you may have about this Privacy Policy. Please contact us by email at customerservice@rollrite.com or by writing to Customer Service at Roll-Rite using the contact details above.